10 January, 2012
There's Nothing Like the Real Thing, Baby, or Is There?
But in order to produce this nostalgic effect on their viewers, the bookstore owners needed to use those very technologies that seem to be making books (i.e., their currently still dominant materiality) obsolete. Is this a case of books imitating technology? "O Menander and Life! Which of you took the other as your model?" The (mostly unintended) irony of this production is captured in the video's final pedagogical moment: There's NOTHING quite like the REAL BOOK, the producers want us to remember. REALly? See for yourself HERE.