During our last academic program review we were praised for our national leadership in the public humanities movement. To incentivize even more such pieces coming from our unit, I recently offered modest additional amounts of research and travel funding for published contributions in high impact publications. And everyone is eligible, including contingent faculty and staff members. The next step is to make sure our tenure and promotion rules reflect the acceptance of scholarship in the public humanities as a meritorious feature from among the more narrowly academic/scholarly endeavors. It won't be an easy process, but I am convinced it's the right thing to do. It's research that lowers the drawbridge, reaches out, and gives back.